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Preparation for the Modern Business Environment

Business Administration Major

Division of Professional Studies

At BC, you’ll develop the critical thinking, communication and problem-solving skills needed for the 21st century global business world. And you’ll be valuable to a diverse group of employers, who are looking for talented, ethical employees who adapt well to a changing work environment. Ready to get started? Select your emphasis and see all that we have to offer.

Consists of 45 credit hours (15 three-credit courses), comprised of the following 13 required courses:

Introduces a variety of business principles and practices as a foundation for students majoring in Business Administration and for non-business majors interested in acquiring basic understanding of the business world. Addresses aspects of leadership and personal assessment and development through a semester-long business plan project helping students to assess their interest in and aptitude for various business disciplines.

Unit(s): 3

Basic descriptive statistics probability hypothesis testing correlation and regression. Statistical computer software is used to analyze data. Prerequisites MATH 118 MATH 110 MATH 115 or satisfactory performance on placement test

Unit(s): 3

Introduces scarcity opportunity cost and supply and demand analysis with special emphasis on aggregate economic growth unemployment inflation and fiscal and monetary policies. Prerequisite PDP 150 or PDP 350 General Education 2014 Social Sciences

Unit(s): 3

Analysis of individual choice and market behavior with special emphasis on price and output relationships and the economics of the firm. Prerequisite PDP 150 or PDP 350 General Education 2014 Social Sciences

Unit(s): 3

Accounting for sole proprietorships and corporations accounting records processing accounting information and financial statement content. 2016 Summer Session II offered as an online course

Unit(s): 3

Accounting for partnerships time-value of money applications cash flows budgeting cost determination responsibility accounting and decision-driven financial information. Prerequisite BUS 201 2016 Summer Session II offered as an online course

Unit(s): 3

General overview of the principles of planning organizing leading and controlling human and other resources for the achievement of an organizations goals. Examines the impact and role of communication motivation group dynamics and organization culture conflict and change as the context for current management practices. Uses written and oral reports to develop student writing and speaking skills. Prerequisites BUS 120 ENG 110 or permission of the instructor 2016 Summer Session II offered as an online course

Unit(s): 3

Explores the principles and practices of how goods services and ideas are developed and distributed in order to satisfy individual and organization needs wants and objectives. Emphasis is placed on the micro-marketing perspectives including product price promotion and place. Prerequisites BUS 120 and COMM 100 or permission of instructor ECON 210 recommended but not required

Unit(s): 3

Theory and practice of managerial finance including financial statement analysis financial planning and control working capital management and capital budgeting. Prerequisites BUS 202 ECON 200 and 210 MATH 140

Unit(s): 3

Introduction to information system theory and application with special emphasis on information systems design in the functional areas of management marketing accounting and operations management. Prerequisites BUS 202 and 300 MATH 140 Credit may not be received for both BUS 330 and CIS 250.

Unit(s): 3

Introduces essential quantitative techniques and their use in business decision-making including decision analysis forecasting linear programming project scheduling inventory cost minimization and queuing analysis. Emphasis on the practical application of these techniques to production and operations management and other business problems. Prerequisites BUS 300 and MATH 140 or permission of instructor

Unit(s): 3

The U.S. legal and regulatory environment including the sources of law the resolution of disputes the Uniform Commercial Code the laws of torts contracts agency partnerships corporations employment and equal opportunity and laws regulating competition. Prerequisite BUS 120 ENG 110 and junior or senior standing

Unit(s): 3

Emphasizes general principles of entrepreneurship and small business management for students interested in developing their own business. Provides practical experience through service learning written and oral reports. Prerequisites
Teaches students how to create and respond to verbal and nonverbal messages across a variety of rhetorical situations. Students will learn the core concepts of public speaking and develop the skills to select organize and deliver material based on the needs of a specific audience. The course will focus on informative and persuasive speaking and may also include introductory speeches special-occasion speeches and business presentations. General Education master core skill

Unit(s): 3
and BUS-200 or
Accounting for partnerships time-value of money applications cash flows budgeting cost determination responsibility accounting and decision-driven financial information. Prerequisite BUS 201 2016 Summer Session II offered as an online course

Unit(s): 3
General overview of the principles of planning organizing leading and controlling human and other resources for the achievement of an organizations goals. Examines the impact and role of communication motivation group dynamics and organization culture conflict and change as the context for current management practices. Uses written and oral reports to develop student writing and speaking skills. Prerequisites BUS 120 ENG 110 or permission of the instructor 2016 Summer Session II offered as an online course

Unit(s): 3
Explores the principles and practices of how goods services and ideas are developed and distributed in order to satisfy individual and organization needs wants and objectives. Emphasis is placed on the micro-marketing perspectives including product price promotion and place. Prerequisites BUS 120 and COMM 100 or permission of instructor ECON 210 recommended but not required

Unit(s): 3
and junior or senior standing BUS 315 is recommended to be taken prior to or concurrently with the course Experiential Learning Course

Unit(s): 3

-or-
A seminar-style capstone course for Business Administration majors that integrates the functional areas of business (accounting finance management and marketing) through analysis forecasting and developing solutions to complex business scenarios. The course uses a combination of readings discussion case studies and a team-based computer simulation to focus on managing strategically and responsibly. Prerequisites
Taught in the style of a seminar a small group of students learn thinking skills through discussion debate peer review and brainstorming. Context varies from section to section. Incoming students rank topic preferences and then are assigned to a section. Focuses specifically on two key areas of personal development (1) intellectual growth is stimulated through systematic critical questioning and (2) a sense of community involvement and responsibility is developed through classroom group work collaborative learning and a class community engagement project. The course also contains success skill exercises and college orientation information including an introduction to the portfolio program. General education 2014 master core skills

Unit(s): 3
or
An introduction to the academic community of Bridgewater College to the liberal arts and to the skills of critical thinking and reflective writing specifically designed for transfer students. Transfer students will explore the unique challenges of integrating into a liberal arts educational environment and will begin the process of documenting their experiences and growth in the four dimensions of personal development intellectual growth and discovery citizenship and community responsibility ethical and spiritual growth and emotional maturation and physical health. general education 2014 master core skills

Unit(s): 3
Teaches students how to create and respond to verbal and nonverbal messages across a variety of rhetorical situations. Students will learn the core concepts of public speaking and develop the skills to select organize and deliver material based on the needs of a specific audience. The course will focus on informative and persuasive speaking and may also include introductory speeches special-occasion speeches and business presentations. General Education master core skill

Unit(s): 3
General overview of the principles of planning organizing leading and controlling human and other resources for the achievement of an organizations goals. Examines the impact and role of communication motivation group dynamics and organization culture conflict and change as the context for current management practices. Uses written and oral reports to develop student writing and speaking skills. Prerequisites BUS 120 ENG 110 or permission of the instructor 2016 Summer Session II offered as an online course

Unit(s): 3
Explores the principles and practices of how goods services and ideas are developed and distributed in order to satisfy individual and organization needs wants and objectives. Emphasis is placed on the micro-marketing perspectives including product price promotion and place. Prerequisites BUS 120 and COMM 100 or permission of instructor ECON 210 recommended but not required

Unit(s): 3
Theory and practice of managerial finance including financial statement analysis financial planning and control working capital management and capital budgeting. Prerequisites BUS 202 ECON 200 and 210 MATH 140

Unit(s): 3
Introduction to information system theory and application with special emphasis on information systems design in the functional areas of management marketing accounting and operations management. Prerequisites BUS 202 and 300 MATH 140 Credit may not be received for both BUS 330 and CIS 250.

Unit(s): 3
Introduces essential quantitative techniques and their use in business decision-making including decision analysis forecasting linear programming project scheduling inventory cost minimization and queuing analysis. Emphasis on the practical application of these techniques to production and operations management and other business problems. Prerequisites BUS 300 and MATH 140 or permission of instructor

Unit(s): 3
The U.S. legal and regulatory environment including the sources of law the resolution of disputes the Uniform Commercial Code the laws of torts contracts agency partnerships corporations employment and equal opportunity and laws regulating competition. Prerequisite BUS 120 ENG 110 and junior or senior standing

Unit(s): 3
and senior standing or permission of instructor Experiential learning

Unit(s): 3

Plus 6 additional credit hours in ECON or BUS courses numbered 300 or above

Students double-majoring in business administration and economics are not eligible to select the business track for the economics major. Students may count up to ONE course (beyond any courses required for both programs) towards both programs.

Business Administration Areas of Emphasis

Majors in business administration are encouraged to acquire additional depth by pursuing one or more emphases within the major. Six credits from the emphasis may be applied to the requirements for the major in business administration. The capstone course for each emphasis is shown in italics.

Accounting Emphasis

Consists of 18 credit hours, comprised of the following courses:

A two-course examination of financial accounting issues. BUS 371 focuses on accounting theory FASBs conceptual framework GAAP & IFRS presentations for financial statements. Prerequisites for BUS 371 BUS 202

Unit(s): 3

A two-course examination of financial accounting issues. BUS 372 examines time-value of money applications liabilities leases pensions and post-retirement obligations stockholders equity earnings per share accounting changes correcting accounting errors and comprehensive statements of cash flows. Prerequisites for BUS 372 BUS 371

Unit(s): 3

Introduction to the federal tax structure emphasizing accounting for personal income taxes including preparation of individual income tax returns. Highlights working with tax law determining personal and dependency exemptions gross income deductions losses depreciation and tax credits. Prerequisites BUS 202 Alternate years offered 2016-2017

Unit(s): 3

Preparation and utilization of financial information for internal management purposes with emphasis placed on cost behavior cost determination and the development of information for planning and control purposes. Prerequisites BUS 202 and MATH 140 Alternate years offered 2016-2017

Unit(s): 3

Accounting for partnerships business combinations state and local governments private not-for-profit organizations and other selected topics. Prerequisites BUS 372 or permission of instructor

Unit(s): 3

Theory and practice of auditing the techniques standards legal environment and ethics of the public accounting profession. Emphasis is placed on the study of internal controls and compliance and substantive tests of functional cycles within the firm audit reports accounting and review services and other attestation services. Prerequisite BUS 372

Unit(s): 3

Majors pursuing careers in public accounting—To sit for the Certified Public Accountant (CPA) exam in Virginia, the Virginia Board of Accountancy requires candidates to accumulate these minimums:

120 credit hours in a baccalaureate degree that includes:

  • 30 credit hours of accounting courses and
  • 24 credit hours of (non-accounting) business courses.

To comply with Virginia Board of Accountancy eligibility rules, students should supplement the accounting emphasis with at least two of the following courses:

Introduction to the challenging field of forensic and investigative accounting. Topics include introduction to forensic and investigative accounting forensic accounting education institutions and specialties fraudulent financial reporting detecting fraud in financial reporting employee fraud methods of reconstructing income money laundering litigation services provided by accountants proper evidence management computing economic damages computer forensics profiling the cybercriminal cybercrime management cybercrime loss valuations and business valuations. Prerequisites BUS 202 Alternate years offered 2016-2017

Unit(s): 3

Emphasizes accounting for preparing corporate partnership gift estate and trust returns. Focuses on corporate operating rules organization capital structure distributions S Corporation limitations exempt entities and tax administration and practice. Prerequisites BUS 202 Alternate years offered 2017-2018

Unit(s): 3

Capstone course for the finance emphasis focusing on strategic issues such as capital budgeting the cost of capital capital structure dividend policy and debt and equity financing. Case studies are used to develop analytical skills and enhance student understanding of the practical application of financial theory. Prerequisites BUS 320 or concurrent enrollment is
A two-course examination of financial accounting issues. BUS 371 focuses on accounting theory FASBs conceptual framework GAAP & IFRS presentations for financial statements. Prerequisites for BUS 371 BUS 202

Unit(s): 3
Alternate years offered 2015-2016

Unit(s): 3

To become a licensed CPA in Virginia, the Virginia Board of Accountancy requires candidates to complete 150 credit hours of education plus the full-time equivalent of one year of relevant accounting experience. CPA licensing requirements vary by state. If you plan to pursue CPA licensure outside Virginia, please visit that state's Board of Accountancy website for that state's requirements.

Finance Emphasis

Consists of 18 credit hours, comprised of the following courses:

Focuses on the financial system determinants of interest rates structure and regulation of the banking system the Federal Reserve System and monetary policy and its impact on aggregate economic activity and inflation. Prerequisites ECON 200

Unit(s): 3

Theory of international economic interrelationships including trade finance and monetary policies and institutions. Prerequisite ECON 200 or 210 General education 2014 global dynamics

Unit(s): 3

A two-course examination of financial accounting issues. BUS 371 focuses on accounting theory FASBs conceptual framework GAAP & IFRS presentations for financial statements. Prerequisites for BUS 371 BUS 202

Unit(s): 3

A two-course examination of financial accounting issues. BUS 372 examines time-value of money applications liabilities leases pensions and post-retirement obligations stockholders equity earnings per share accounting changes correcting accounting errors and comprehensive statements of cash flows. Prerequisites for BUS 372 BUS 371

Unit(s): 3

Introduction to security selection and portfolio management in global financial markets including the theoretical and practical aspects of asset allocation and stock and bond valuation. Prerequisite BUS 202 or permission of the instructor Alternate years offered 2016-2017

Unit(s): 3

Capstone course for the finance emphasis focusing on strategic issues such as capital budgeting the cost of capital capital structure dividend policy and debt and equity financing. Case studies are used to develop analytical skills and enhance student understanding of the practical application of financial theory. Prerequisites BUS 320 or concurrent enrollment is
A two-course examination of financial accounting issues. BUS 371 focuses on accounting theory FASBs conceptual framework GAAP & IFRS presentations for financial statements. Prerequisites for BUS 371 BUS 202

Unit(s): 3
Alternate years offered 2015-2016

Unit(s): 3

International Commerce Emphasis

Consists of 18 credit hours, comprised of the following courses:

Discussion of the role of government and market forces in promoting economic efficiency focusing on antitrust policy economic regulation and socio-economic engineering. Prerequisite ECON 200 or 210

Unit(s): 3

Theory of international economic interrelationships including trade finance and monetary policies and institutions. Prerequisite ECON 200 or 210 General education 2014 global dynamics

Unit(s): 3

Introduces students to the world as a site of political activity. Examines institutions and processes on a global scale. Topics include sovereignty power globalization war multilateral institutions the environment trade development poverty and a variety of current events. Prerequisite PDP 150 or PDP 350 General Education Global Dynamics

Unit(s): 3

A senior seminar for the marketing organization management and international emphases designed to help students integrate knowledge from general education major and emphasis courses with current professional issues. Focus placed on issues such as international marketing employee relations and other cross-cultural concerns effects of cross-country financial legal political media and transportation variations interpersonal vs. virtual work environments e-commerce professional ethics adapting and strengthening corporate culture in dynamic environments and integrating functional and geographic business strategies. Prerequisites senior standing in the business administration major or permission of instructor

Unit(s): 3

Plus 6 credits from two of the following electives:

Examines the importance of fostering entrepreneurship as the key to economic social and intellectual development in a myriad of cultural settings and economicpolitical systems around the globe. This course will include a field study approach with visits to embassies and the World Bank on a one week trip to Washington D.C. Prerequisites COMM 100 and two courses from ECON 200 ECON 210 PSY 101 and SOC 101 Experiential Learning 2016 Interterm Estimated Extra Cost 650

Unit(s): 3

Explores cultural differences in business practices. Combines international travel and experiential learning with classroom discussion and reflection to enrich students educational experience. The travel portion of the course provides opportunities for direct communication with business leaders in the selected location facility tours and attending business lectures at local universities. Travel destinations include Europe South America Japan and China. On campus students actively reflect on cross-cultural similarities and differences in the conduct of business cross-cultural business issues and ways to become more sensitive to the complexities relationships and dialogues among different cultures. May be taken more than once provided a different location is selected each time. Prerequisites ENG 110 and permission of instructor Experiential learning

Unit(s): 3

This course examines the historical similarities and differences between American media and European media. The course will involve approximately a week of classes on the Bridgewater campus prior to traveling to several locations throughout Europe. Three major themes will be explored 1) the use of persuasion and propaganda techniques employed during World War II and the Cold War 2) the development of the European television and film industry (prior to WWII and after it) and 3) issues of media conglomeration globalization and the influence of the American film and television industry on Europe. Cities that may be toured include London Munich Prague Berlin and Paris. (The exact cities to be visited will change each year based on availability of speakers film festivals and museum special exhibits.) Additional costs associated with travel. 2016 Interterm Estimated Extra Cost 2900 Prerequisite PDP 150 or PDP 350 General Education world cultures Experiential learning

Unit(s): 3

Theoretical and practical survey of intercultural communication processes. Examines intrapersonal interpersonal organizational and mass media dimensions of intercultural communication. The course specifically focuses on the distinctive cultural behaviors expectations values and power dynamics that affect our abilities to communicate effectively and people from diverse cultures. Prerequisite PDP 150 or PDP 350 General Education global dynamics Alternate years offered 2017-2018

Unit(s): 3

Continued strengthening of the core skills with a practical approach. Emphasis given to augment professional competency in the language through career focused vocabulary and grammatical structures in key career fields. Modern cultural and literary texts are included. Prerequisite FREN 201 or placement

Unit(s): 3

Introduction to French culture and its Revolution. Emphasis is on the intellectual artistic political social economic and educational factors. Taught in French. Prerequisite PDP 150 or PDP 350 and FREN 202 or permission of instructor General Education World Cultures

Unit(s): 3

Strengthening the skills of speaking listening reading writing and culture at the intermediate level. Modern cultural and literary texts are included. Prerequisite GER 201 or placement

Unit(s): 3

Survey of East Asia (China and Japan) from 1800 to the present. Emphasis is upon the different paths towards modernity taken by each society the conflicts involved in the attainment of modernity and the impact of the West during the period. Prerequisites PDP 150 or PDP 350 General Education world cultures Alternate years offered 2016-2017

Unit(s): 3

PSCI/
Interdisciplinary exploration of the power and dynamics of human similarities and differences on a global scale. Covers globalization from the perspective of identity and difference and provides opportunities to question contemporary assumptions values and patterns of behavior with the goal of making global interactions more constructive and more peaceful. Prerequisite PDP 150350 General Education Global Dynamics

Unit(s): 3

Explores the nature of international law and its similarities and differences with domestic law. Examines the institutions rules and organizations that provide the context for global interactions in an increasingly globalizing world. Case studies include issues such as human rights the International Criminal Court the World Trade Organization and the World Bank and International Monetary Fund. Prerequisites PDP 150 or PDP 350 and ENG 110 Writing Intensive Course Alternate years offered 2015-2016

Unit(s): 3

Continued strengthening of core skills with a practical approach. Emphasis given to augment professional competency in the language through career focused vocabulary and grammatical structures in key career fields. Modern cultural and literary texts are included. Prerequisites SPAN 201 or placement

Unit(s): 3

The historical development of Spanish-speaking and Latin America including consideration of geography as well as political social economic intellectual and artistic factors. Taught in Spanish. Prerequisite SPAN 202 or permission of instructor

Unit(s): 3

Introduction to the theory and practice of cultural studies engaging with major themes and scholarly research in the interdisciplinary field. A critical perspective on mass media and popular culture is emphasized. Topics include ideology neoliberalism recursivity patriarchy racism and celebrity fetishism. Prerequisite PDP 150 or 350

Unit(s): 3

An historical and cultural study of Japan with particular attention to religion government and the arts. Consideration is given to daily life in Japan and current problems and changes Prerequisite PDP 150 or PDP 350 and SOC 101 General Education World Culture

Unit(s): 3

The racial social and cultural history of Africa in ancient and modern times. Attention is given to the impact of urbanization and to African responses to Western values and institutions as carried to the continent by the Colonial powers. Contemporary political and socioeconomic trends and problems. Prerequisites PDP 150 or PDP 350 and SOC 101 General education world cultures

Unit(s): 3

Dilemmas tensions and theoretical and policy issues related to the position of Third World countries in the modern world. Questions of urbanization industrialization modernization westernization and distribution of economic resources are discussed. Various theories of development and underdevelopment are critically examined. Prerequisite PDP-150 or PDP-350 and SOC 101 General education global dynamics

Unit(s): 3

A world languages and cultures minor and participation in a semester study cross-cultural experience are recommended. Students participating in a College-approved study abroad program or a similar approved international experience may apply up to 6 credits earned as part of their travel experience to the elective credits required above.

Marketing Emphasis

Consists of 18 credit hours, comprised of the following courses:

Explores the scope of marketing research and its role in effective decision making. Students investigate assess and conduct various types of quantitative and qualitative research from surveys to focus groups. Prerequisites MATH 140 BUS 310 and junior or senior standing

Unit(s): 3

Designed to develop student interaction and business skills with strategies relating to the personal selling side of marketing. Emphasis is placed on business-to-business and consumer selling strategies as these skills are also applicable to retail selling and may be beneficial in enhancing skills necessary for selling ideas within the business workplace community at large or society in general. Prerequisites
Taught in the style of a seminar a small group of students learn thinking skills through discussion debate peer review and brainstorming. Context varies from section to section. Incoming students rank topic preferences and then are assigned to a section. Focuses specifically on two key areas of personal development (1) intellectual growth is stimulated through systematic critical questioning and (2) a sense of community involvement and responsibility is developed through classroom group work collaborative learning and a class community engagement project. The course also contains success skill exercises and college orientation information including an introduction to the portfolio program. General education 2014 master core skills

Unit(s): 3
or
An introduction to the academic community of Bridgewater College to the liberal arts and to the skills of critical thinking and reflective writing specifically designed for transfer students. Transfer students will explore the unique challenges of integrating into a liberal arts educational environment and will begin the process of documenting their experiences and growth in the four dimensions of personal development intellectual growth and discovery citizenship and community responsibility ethical and spiritual growth and emotional maturation and physical health. general education 2014 master core skills

Unit(s): 3
ENG-110
General overview of the principles of planning organizing leading and controlling human and other resources for the achievement of an organizations goals. Examines the impact and role of communication motivation group dynamics and organization culture conflict and change as the context for current management practices. Uses written and oral reports to develop student writing and speaking skills. Prerequisites BUS 120 ENG 110 or permission of the instructor 2016 Summer Session II offered as an online course

Unit(s): 3
Explores the principles and practices of how goods services and ideas are developed and distributed in order to satisfy individual and organization needs wants and objectives. Emphasis is placed on the micro-marketing perspectives including product price promotion and place. Prerequisites BUS 120 and COMM 100 or permission of instructor ECON 210 recommended but not required

Unit(s): 3
or permission of instructor Writing intensive

Unit(s): 3

-or-
An introduction to major theories and key concepts of persuasion. Using both social science and rhetorical criticism students will learn how individualssocial movementsinstitutions create adapt and respond to persuasive messages. Students will evaluate the effectiveness of persuasive appeals based on the rhetorical situation. Throughout the course students will consider the ethical implications of persuasive strategies and contexts. 2015 Summer Session II Online Course

Unit(s): 3

A study of the wide varieties of non-personal ways an organization communicates with customers and other stakeholder groups. Primary emphasis is placed on traditional paid media. Internet and social media options are also reviewed along with alternative advertising vehicles such as brochures direct mail and point-of-sale contacts. Course content includes a review of the planning design and production processes as well as sample communications as an essential part of the learning process. Prerequisites
Taught in the style of a seminar a small group of students learn thinking skills through discussion debate peer review and brainstorming. Context varies from section to section. Incoming students rank topic preferences and then are assigned to a section. Focuses specifically on two key areas of personal development (1) intellectual growth is stimulated through systematic critical questioning and (2) a sense of community involvement and responsibility is developed through classroom group work collaborative learning and a class community engagement project. The course also contains success skill exercises and college orientation information including an introduction to the portfolio program. General education 2014 master core skills

Unit(s): 3
or
An introduction to the academic community of Bridgewater College to the liberal arts and to the skills of critical thinking and reflective writing specifically designed for transfer students. Transfer students will explore the unique challenges of integrating into a liberal arts educational environment and will begin the process of documenting their experiences and growth in the four dimensions of personal development intellectual growth and discovery citizenship and community responsibility ethical and spiritual growth and emotional maturation and physical health. general education 2014 master core skills

Unit(s): 3
ENG-110
General overview of the principles of planning organizing leading and controlling human and other resources for the achievement of an organizations goals. Examines the impact and role of communication motivation group dynamics and organization culture conflict and change as the context for current management practices. Uses written and oral reports to develop student writing and speaking skills. Prerequisites BUS 120 ENG 110 or permission of the instructor 2016 Summer Session II offered as an online course

Unit(s): 3
Explores the principles and practices of how goods services and ideas are developed and distributed in order to satisfy individual and organization needs wants and objectives. Emphasis is placed on the micro-marketing perspectives including product price promotion and place. Prerequisites BUS 120 and COMM 100 or permission of instructor ECON 210 recommended but not required

Unit(s): 3
or permission of instructor Writing intensive

Unit(s): 3

A senior seminar for the marketing organization management and international emphases designed to help students integrate knowledge from general education major and emphasis courses with current professional issues. Focus placed on issues such as international marketing employee relations and other cross-cultural concerns effects of cross-country financial legal political media and transportation variations interpersonal vs. virtual work environments e-commerce professional ethics adapting and strengthening corporate culture in dynamic environments and integrating functional and geographic business strategies. Prerequisites senior standing in the business administration major or permission of instructor

Unit(s): 3

Plus 6 credits from the following electives:

Design and construct websites using current HTML and CSS standards and digital tools including Brackets Dreamweaver and Photoshop. Emphasis on design process content development and professional workflows.

Unit(s): 3

A study of purchasing patterns and habits of consumers (individual and business) from both societal and psychological sides increases student understanding of how businesses develop marketing plans to appeal to recognized consumer needs wants and characteristics. Emphasis is placed on observations in the retail environment including cultural societal and personal preferences. Prerequisites
Taught in the style of a seminar a small group of students learn thinking skills through discussion debate peer review and brainstorming. Context varies from section to section. Incoming students rank topic preferences and then are assigned to a section. Focuses specifically on two key areas of personal development (1) intellectual growth is stimulated through systematic critical questioning and (2) a sense of community involvement and responsibility is developed through classroom group work collaborative learning and a class community engagement project. The course also contains success skill exercises and college orientation information including an introduction to the portfolio program. General education 2014 master core skills

Unit(s): 3
or
An introduction to the academic community of Bridgewater College to the liberal arts and to the skills of critical thinking and reflective writing specifically designed for transfer students. Transfer students will explore the unique challenges of integrating into a liberal arts educational environment and will begin the process of documenting their experiences and growth in the four dimensions of personal development intellectual growth and discovery citizenship and community responsibility ethical and spiritual growth and emotional maturation and physical health. general education 2014 master core skills

Unit(s): 3
ENG-110
General overview of the principles of planning organizing leading and controlling human and other resources for the achievement of an organizations goals. Examines the impact and role of communication motivation group dynamics and organization culture conflict and change as the context for current management practices. Uses written and oral reports to develop student writing and speaking skills. Prerequisites BUS 120 ENG 110 or permission of the instructor 2016 Summer Session II offered as an online course

Unit(s): 3
Explores the principles and practices of how goods services and ideas are developed and distributed in order to satisfy individual and organization needs wants and objectives. Emphasis is placed on the micro-marketing perspectives including product price promotion and place. Prerequisites BUS 120 and COMM 100 or permission of instructor ECON 210 recommended but not required

Unit(s): 3
or permission of instructor Writing intensive

Unit(s): 3

This course will cover strategic planning and specialized public relations issues. Issues include risks crisis management social marketing campaigns and corporate and non-profit communication. Students will learn and apply advanced public relations theories and skills to case studies and real-life situations. Prerequisite COMMENG 255W

Unit(s): 3

Theoretical and applied development of consumer choice firm behavior price and income determination market behavior and government policy. Prerequisite ECON 210

Unit(s): 3

Study and application of communication theories and principles in an organizational context. An explanation of organizational communication theories and principles will allow students to develop a theoretical and practical understanding of how communication affects the dynamics of the work environment. Emphasis will be placed on applying communication concepts to students personal experience or participating in the organizational environment. Alternate years offered 2016-2017 2016 Summer Session II offered as an online course

Unit(s): 3

Examines issues related to communication within personal and professional relationships. Students will develop theoretical and practical understandings of verbal and nonverbal communication the role of technology in interpersonal communication and how interpersonal communication functions to develop negotiate maintain and terminate relationships.

Unit(s): 3

Critical examination of the history of television and its influence on society. Includes exploration of the various methods of studying television. Topics covered include the development of the television industry various television genres and the future of television. Special emphasis on the exploration of how television messages influence our views of social groups marked by gender race class sexuality and age. Prerequisites COMM 230 or permission of instructor Alternate years offered 2017-2018

Unit(s): 3

Theoretical and practical survey of intercultural communication processes. Examines intrapersonal interpersonal organizational and mass media dimensions of intercultural communication. The course specifically focuses on the distinctive cultural behaviors expectations values and power dynamics that affect our abilities to communicate effectively and people from diverse cultures. Prerequisite PDP 150 or PDP 350 General Education global dynamics Alternate years offered 2017-2018

Unit(s): 3

Students will develop theoretical and practical understandings of the role of sex and gender in verbal and nonverbal communication friendships families romantic relationships and professional relationships. This course also examines the issues of technology health power and violence as they related to sex and gender.

Unit(s): 3

Examines how electronic media industries have changed the way we produce and consume media products. The course will examine how the digital age has impacted notions of interactivity virtual space media production networks and credibility. Particular attention will be paid to the social economic and political implications of these changes. 2015 Summer Session II offered as an online course

Unit(s): 3

This course provides students with a foundational knowledge of classical principles of oral rhetoric and modern theories of the conventions of argumentation. Students will engage in critical examination of issues and the use of argumentation of support and defend a position. Upon completion of this course students will be able to construct and evaluate factual value and policy claims. Prerequisite COMM 100

Unit(s): 3

Introduces students to the burgeoning nonprofit sector of American society. Students learn what makes an organization a nonprofit explore the purposes of a nonprofit sector in society consider the often overlooked field of nonprofit media and explore the challenges and opportunities of working in with and for nonprofit organizations. 2016 Interterm Estimated Extra Cost 200 Prerequisites PDP 150 or PDP 350 and COMM 100 Experiential learning

Unit(s): 3

Students majoring in business administration with emphases in both organizational management and marketing may count up to ONE course in common in the completion of electives for the emphasis plans.

Organization Management Emphasis

Consists of 21 credit hours, comprised of the following courses:

Personnel administration from a managerial perspective including recruitment training and development performance appraisal compensation and motivation employeemanagement relations and various legal and regulatory issues. Prerequisite BUS 300

Unit(s): 3

A senior seminar for the marketing organization management and international emphases designed to help students integrate knowledge from general education major and emphasis courses with current professional issues. Focus placed on issues such as international marketing employee relations and other cross-cultural concerns effects of cross-country financial legal political media and transportation variations interpersonal vs. virtual work environments e-commerce professional ethics adapting and strengthening corporate culture in dynamic environments and integrating functional and geographic business strategies. Prerequisites senior standing in the business administration major or permission of instructor

Unit(s): 3

Pressing issues confronting professionals in a technological era. Utilizing the insights of philosophical and religious ethics the course examines the responsibilities of the professional person in business medicine law education the ministry and other fields. Problems considered include confidentiality accountability whistleblowing governmental regulation and ethical codes. Prerequisites PDP 150 or PDP 350 ENG 110 and junior or senior standing General Education philosophy or religion Ethical Reasoning Course

Unit(s): 3

Plus 12 credit hours chosen from the following two categories:

3 or 6 credit hours from:

Traces the growth and development of the U.S. economy and economic institutions from the Colonial era to the present with special emphasis on key institutions and events such as slavery industrialization the rise of big business and the Great Depression. Prerequisites ECON 200 or 210 General Education 2014 global dynamics

Unit(s): 3

Analysis of labor market supply and demand wages and salaries collective bargaining discrimination and macroeconomic implications of labor market issues. Prerequisite ECON 200 or 210 Alternate years offered 2016-2017

Unit(s): 3

Discussion of the role of government and market forces in promoting economic efficiency focusing on antitrust policy economic regulation and socio-economic engineering. Prerequisite ECON 200 or 210

Unit(s): 3

Theory of international economic interrelationships including trade finance and monetary policies and institutions. Prerequisite ECON 200 or 210 General education 2014 global dynamics

Unit(s): 3

6 or 9 credit hours from:

Examines the importance of fostering entrepreneurship as the key to economic social and intellectual development in a myriad of cultural settings and economicpolitical systems around the globe. This course will include a field study approach with visits to embassies and the World Bank on a one week trip to Washington D.C. Prerequisites COMM 100 and two courses from ECON 200 ECON 210 PSY 101 and SOC 101 Experiential Learning 2016 Interterm Estimated Extra Cost 650

Unit(s): 3

Explores cultural differences in business practices. Combines international travel and experiential learning with classroom discussion and reflection to enrich students educational experience. The travel portion of the course provides opportunities for direct communication with business leaders in the selected location facility tours and attending business lectures at local universities. Travel destinations include Europe South America Japan and China. On campus students actively reflect on cross-cultural similarities and differences in the conduct of business cross-cultural business issues and ways to become more sensitive to the complexities relationships and dialogues among different cultures. May be taken more than once provided a different location is selected each time. Prerequisites ENG 110 and permission of instructor Experiential learning

Unit(s): 3

Emphasizes general principles of entrepreneurship and small business management for students interested in developing their own business. Provides practical experience through service learning written and oral reports. Prerequisites
Teaches students how to create and respond to verbal and nonverbal messages across a variety of rhetorical situations. Students will learn the core concepts of public speaking and develop the skills to select organize and deliver material based on the needs of a specific audience. The course will focus on informative and persuasive speaking and may also include introductory speeches special-occasion speeches and business presentations. General Education master core skill

Unit(s): 3
and BUS-200 or
Accounting for partnerships time-value of money applications cash flows budgeting cost determination responsibility accounting and decision-driven financial information. Prerequisite BUS 201 2016 Summer Session II offered as an online course

Unit(s): 3
General overview of the principles of planning organizing leading and controlling human and other resources for the achievement of an organizations goals. Examines the impact and role of communication motivation group dynamics and organization culture conflict and change as the context for current management practices. Uses written and oral reports to develop student writing and speaking skills. Prerequisites BUS 120 ENG 110 or permission of the instructor 2016 Summer Session II offered as an online course

Unit(s): 3
Explores the principles and practices of how goods services and ideas are developed and distributed in order to satisfy individual and organization needs wants and objectives. Emphasis is placed on the micro-marketing perspectives including product price promotion and place. Prerequisites BUS 120 and COMM 100 or permission of instructor ECON 210 recommended but not required

Unit(s): 3
and junior or senior standing BUS 315 is recommended to be taken prior to or concurrently with the course Experiential Learning Course

Unit(s): 3
(if not taken as the major capstone course)
A seminar-style capstone course for Business Administration majors that integrates the functional areas of business (accounting finance management and marketing) through analysis forecasting and developing solutions to complex business scenarios. The course uses a combination of readings discussion case studies and a team-based computer simulation to focus on managing strategically and responsibly. Prerequisites
Taught in the style of a seminar a small group of students learn thinking skills through discussion debate peer review and brainstorming. Context varies from section to section. Incoming students rank topic preferences and then are assigned to a section. Focuses specifically on two key areas of personal development (1) intellectual growth is stimulated through systematic critical questioning and (2) a sense of community involvement and responsibility is developed through classroom group work collaborative learning and a class community engagement project. The course also contains success skill exercises and college orientation information including an introduction to the portfolio program. General education 2014 master core skills

Unit(s): 3
or
An introduction to the academic community of Bridgewater College to the liberal arts and to the skills of critical thinking and reflective writing specifically designed for transfer students. Transfer students will explore the unique challenges of integrating into a liberal arts educational environment and will begin the process of documenting their experiences and growth in the four dimensions of personal development intellectual growth and discovery citizenship and community responsibility ethical and spiritual growth and emotional maturation and physical health. general education 2014 master core skills

Unit(s): 3
Teaches students how to create and respond to verbal and nonverbal messages across a variety of rhetorical situations. Students will learn the core concepts of public speaking and develop the skills to select organize and deliver material based on the needs of a specific audience. The course will focus on informative and persuasive speaking and may also include introductory speeches special-occasion speeches and business presentations. General Education master core skill

Unit(s): 3
General overview of the principles of planning organizing leading and controlling human and other resources for the achievement of an organizations goals. Examines the impact and role of communication motivation group dynamics and organization culture conflict and change as the context for current management practices. Uses written and oral reports to develop student writing and speaking skills. Prerequisites BUS 120 ENG 110 or permission of the instructor 2016 Summer Session II offered as an online course

Unit(s): 3
Explores the principles and practices of how goods services and ideas are developed and distributed in order to satisfy individual and organization needs wants and objectives. Emphasis is placed on the micro-marketing perspectives including product price promotion and place. Prerequisites BUS 120 and COMM 100 or permission of instructor ECON 210 recommended but not required

Unit(s): 3
Theory and practice of managerial finance including financial statement analysis financial planning and control working capital management and capital budgeting. Prerequisites BUS 202 ECON 200 and 210 MATH 140

Unit(s): 3
Introduction to information system theory and application with special emphasis on information systems design in the functional areas of management marketing accounting and operations management. Prerequisites BUS 202 and 300 MATH 140 Credit may not be received for both BUS 330 and CIS 250.

Unit(s): 3
Introduces essential quantitative techniques and their use in business decision-making including decision analysis forecasting linear programming project scheduling inventory cost minimization and queuing analysis. Emphasis on the practical application of these techniques to production and operations management and other business problems. Prerequisites BUS 300 and MATH 140 or permission of instructor

Unit(s): 3
The U.S. legal and regulatory environment including the sources of law the resolution of disputes the Uniform Commercial Code the laws of torts contracts agency partnerships corporations employment and equal opportunity and laws regulating competition. Prerequisite BUS 120 ENG 110 and junior or senior standing

Unit(s): 3
and senior standing or permission of instructor Experiential learning

Unit(s): 3
(if not taken as the major capstone course)
An introduction to major theories and key concepts of persuasion. Using both social science and rhetorical criticism students will learn how individualssocial movementsinstitutions create adapt and respond to persuasive messages. Students will evaluate the effectiveness of persuasive appeals based on the rhetorical situation. Throughout the course students will consider the ethical implications of persuasive strategies and contexts. 2015 Summer Session II Online Course

Unit(s): 3

Study and application of communication theories and principles in an organizational context. An explanation of organizational communication theories and principles will allow students to develop a theoretical and practical understanding of how communication affects the dynamics of the work environment. Emphasis will be placed on applying communication concepts to students personal experience or participating in the organizational environment. Alternate years offered 2016-2017 2016 Summer Session II offered as an online course

Unit(s): 3

Examines issues related to communication within personal and professional relationships. Students will develop theoretical and practical understandings of verbal and nonverbal communication the role of technology in interpersonal communication and how interpersonal communication functions to develop negotiate maintain and terminate relationships.

Unit(s): 3

Theoretical and practical survey of intercultural communication processes. Examines intrapersonal interpersonal organizational and mass media dimensions of intercultural communication. The course specifically focuses on the distinctive cultural behaviors expectations values and power dynamics that affect our abilities to communicate effectively and people from diverse cultures. Prerequisite PDP 150 or PDP 350 General Education global dynamics Alternate years offered 2017-2018

Unit(s): 3

This course will cover strategic planning and specialized public relations issues. Issues include risks crisis management social marketing campaigns and corporate and non-profit communication. Students will learn and apply advanced public relations theories and skills to case studies and real-life situations. Prerequisite COMMENG 255W

Unit(s): 3

Introduces students to the burgeoning nonprofit sector of American society. Students learn what makes an organization a nonprofit explore the purposes of a nonprofit sector in society consider the often overlooked field of nonprofit media and explore the challenges and opportunities of working in with and for nonprofit organizations. 2016 Interterm Estimated Extra Cost 200 Prerequisites PDP 150 or PDP 350 and COMM 100 Experiential learning

Unit(s): 3

Concepts of administration such as devising policy and procedures record-keeping budgeting facility design risk management and productivity standards for healthcare professionals.

Unit(s): 3

Examination of the most pressing domestic issues confronting American society in the 21st century and the institutions and legal regimes developed to administer public policy. Topics include health care education criminal justice social welfare policies immigration environmental issues organizational theory bureaucratic management and budgeting. Emphasizes active learning with simulations debates and engagement with public policy and public administration professionals. Alternate years offered 2017-2018

Unit(s): 3

SOC/
A broad introduction to the field familiarizes students with conflict and practical approaches to its transformation. Personal communication and conflict styles negotiation skills interpersonal mediation and facilitation of group decision-making and problem-solving strategies are examined. Participation in discussions exercises analyses role-plays and simulations frame the course. In addition to the regularly scheduled meeting times one Saturday session is included. Prerequisites SOC 101

Unit(s): 3

Students majoring in business administration with emphases in both organizational management and marketing may count up to ONE course in common in the completion of electives for the emphasis plans.

Activities and Clubs

Join clubs like:

  • Collegiate Entrepreneurs’ Organization (CEO)
    Gain inspiration, resources and networking opportunities as a budding student entrepreneur
  • Sigma Beta Delta
    Honor society for Economics and Business Administration
  • Society for Human Resource Management (SHRM)
    Participate in mock interviews, resume development and networking with professional hiring managers

Travel to places like China and Europe as part of the cross-cultural issues in business class.

Study abroad for a semester in one of dozens of different countries.

Complete an internship for employers such as:

  • Banks
  • CPA firms
  • Federal government agencies
  • Hospitals
  • Hotels and resorts
  • Insurance firms
  • Investment management firms
  • Law offices
  • Local governments
  • Manufacturing firms

Careers and Graduate Schools

What can you do with your business administration degree?

Like the department’s recent graduates, you might enter graduate schools such as:

  • College of William and Mary, Mason School of Business
  • Eastern Mennonite University
  • James Madison University
  • Radford University
  • Thunderbird School of Global Management
  • University of Richmond, Robins School of Business
  • Virginia Commonwealth University
  • Virginia Tech

Or pursue a career with employers such as:

  • Accenture
  • Brown, Edwards, and Company
  • Commonwealth of Virginia
  • Dell Computers
  • Federal Bureau of Investigation
  • Federal Reserve Bank of Richmond
  • Hospital Corporation of America
  • KPMG
  • PBGH Certified Public Accountants
  • Peace Corps
  • PricewaterhouseCoopers
  • Rosetta Stone
  • Ryan Homes
  • S.B. Hoover & Company
  • Sentara RMH (Rockingham Memorial Hospital)
  • Sun Trust Bank
  • Virginia Financial Group
  • World Bank
  • YNBP Certified Public Accountants

Learn more about career paths, employment and advancement in the field of business administration from Business Administration Information.

Visit the Department Homepage

Questions? Contact us!

Holly A. Caldwell, Department Chair
540-828-5774
hcaldwell@bridgewater.edu