Bridgewater Seniors Seek Entrepreneurial Projects for 2018 Spring Semester
November 30, 2017
Small businesses with big entrepreneurial plans sometimes can’t reach their goals due to limited creative manpower. That’s where a special service-learning project at Bridgewater College hopes to make a difference.
Thirty seniors in an entrepreneurship course want to form working partnerships with five Harrisonburg, Rockingham County, Staunton and Augusta County small businesses or non-profits for the spring 2018 semester.
Their goal: to help these businesses with marketing plans, consumer research, feasibility studies for new products or services, and logo and publication development, among others. In order to participate in the project small businesses and nonprofits should present projects that are entrepreneurially oriented, are designed to fit the students’ capabilities, can be completed over a three-month period and have enough substance to merit course credit.
“Students will use their knowledge in all business topics to analyze the firms, assess their needs, make plans of action and then implement the plans,” said Dr. Maria V. Lugo, assistant professor of business administration and a faculty adviser for the project.