Bridgewater College Adopts New Athletic Logo
Bridgewater College's athletic teams are still named the Eagles, but a new athletic logo adopted this week represents a fresher, more streamlined bird that college officials say is more modern and better represents today's Bridgewater College.
"The process of designing a new athletics logo began more than a year ago," said Abbie Parkhurst, director of marketing and communications at Bridgewater. "Working with Phoenix Design Works out of Maplewood, N.J., we sought to freshen up what had become a tired and dated symbol and to coordinate the creation of an athletic brand for Bridgewater College.
Parkhurst said the suite of logos were chosen by a committee of faculty, staff, student-athletes, coaches, athletics administrators and alumni who vetted hundreds of options and pieced together elements from various designs to arrive at the new eagle.
"While playing off the past, this is a drastically modernized and polished logo," Parkhurst said. "We wanted it to look both professional and 'fierce,' which the talons, red eye and open mouth help to do."
She noted that secondary images were created from the primary logo for use in a variety of ways.