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Communication, Technology and Culture Major

Division of Communication Studies, Fine Arts and Literature

A communication, technology and culture degree from Bridgewater College prepares you for success. You’ll gain a critical understanding of communication history and current practices, including message design in diverse technological environments. You’ll be a better communicator, not just professionally, but in your personal life as well. Explore careers in advertising, broadcasting, education, government, healthcare, human resources, marketing, public relations, research and more.

The curriculum is interdisciplinary, and you’re encouraged to take classes such as visual design in the art department or technical writing in the English department. Design your own path with your advisor from the courses below.

Communication Studies Major

Consists of a minimum of 48 credit hours:

Required Courses

21 credit hours consisting of the following courses:

An introduction to the history and influence of communication technology in society. The class will explore the various social political cultural and economic impacts of new communication technology. Major topics include the origins of writing printing photography film the telegraph and telephone radio television and the internet. 2016 Summer Session II offered as an online course

Unit(s): 3

Examines how electronic media industries have changed the way we produce and consume media products. The course will examine how the digital age has impacted notions of interactivity virtual space media production networks and credibility. Particular attention will be paid to the social economic and political implications of these changes. 2015 Summer Session II offered as an online course

Unit(s): 3

COMM/
Teaches students the basic skills of researching investigating and writing in a variety of formats. Emphasis is on identification of the writing structures used by contemporary media writers and utilization of these structures in original pieces researched and written by the students. Prerequisite PDP 150 or PDP 350 and ENG 110 Writing Intensive

Unit(s): 3

Examines issues related to communication within personal and professional relationships. Students will develop theoretical and practical understandings of verbal and nonverbal communication the role of technology in interpersonal communication and how interpersonal communication functions to develop negotiate maintain and terminate relationships.

Unit(s): 3

This course will cover strategic planning and specialized public relations issues. Issues include risks crisis management social marketing campaigns and corporate and non-profit communication. Students will learn and apply advanced public relations theories and skills to case studies and real-life situations. Prerequisite COMMENG 255W

Unit(s): 3

COMM/
Builds on the skills-oriented approach of ENGCOMM-255W by putting behind the practice of writing. Through individual and group writing projects students work toward understanding the increasingly complex definition of news its blurring line with entertainment and the dynamic interplay between technologies and audiences. Prerequisite COMMENG 255W or permission of instructor Alternate years offered 2017-2018

Unit(s): 3

Introduces quantitative and qualitative research methods used in the study of communication. Students learn to critically evaluate published research studies and how to conduct original research. The course will provide specific instruction and practice in survey writing and interviewing. Prerequisite 6 credits in COMM (not including COMM 100)

Unit(s): 3

This capstone course explores practical applications of communication theory. Emphasis will be placed on the process of writing and public speaking in multiple professional and personal rhetorical situations. Prerequisites COMM 350 and 9 additional credits in COMM (not including COMM 100)

Unit(s): 3

Academic Citizenship Courses

Choose one of the following (3 credits):

An introduction to major theories and key concepts of persuasion. Using both social science and rhetorical criticism students will learn how individualssocial movementsinstitutions create adapt and respond to persuasive messages. Students will evaluate the effectiveness of persuasive appeals based on the rhetorical situation. Throughout the course students will consider the ethical implications of persuasive strategies and contexts. 2015 Summer Session II Online Course

Unit(s): 3

Study and application of communication theories and principles in an organizational context. An explanation of organizational communication theories and principles will allow students to develop a theoretical and practical understanding of how communication affects the dynamics of the work environment. Emphasis will be placed on applying communication concepts to students personal experience or participating in the organizational environment. Alternate years offered 2016-2017 2016 Summer Session II offered as an online course

Unit(s): 3

Analytical survey of ethical and legal issues pertaining to communication professionals focusing on the new digital media landscape. Issues explored include First Amendments rights public affairs journalism copyright defamation obscenity censorship licensing corporate and governmental communications and the Digital Millennium Act.

Unit(s): 3

Introduces the range of communication practices that characterize contemporary political campaigns. Students will process existing understandings of political communication theory in order to design and implement a semester-long campaign project.

Unit(s): 3

Advanced Public Speaking/Performance Courses

Choose one of the following (3 credits):

This course provides students with a foundational knowledge of classical principles of oral rhetoric and modern theories of the conventions of argumentation. Students will engage in critical examination of issues and the use of argumentation of support and defend a position. Upon completion of this course students will be able to construct and evaluate factual value and policy claims. Prerequisite COMM 100

Unit(s): 3

This course will focus on invention and structured improvisation as tools to explore being in the moment both on and off stage. Focusing on the body and voice through theatre games creative dramatics role-play storytelling clowning autobiographical performance and movement improvisation skills will be approached from two perspectives concentration and action. Through responding to each others playfulness ingenuity and creativity students will be encouraged to break through set thinking and movement patterns that may have limited them in the past. This class is not just for the theatre student While the work is grounded in theatre it can be applied to any discipline. Alternate years offered 2017-2018

Unit(s): 3

Acting provides the student with an organized and practical approach to acting. A systematic approach to acting through a thorough examination and application of Konstantin Stanislavskis system of acting with in depth attention to the technique of the actor and their use of body and voice. Textual analysis scene work monologues auditioning performance pieces and various training exercises will be used. No theatre experience is necessary. Corequisite
Taught in the style of a seminar a small group of students learn thinking skills through discussion debate peer review and brainstorming. Context varies from section to section. Incoming students rank topic preferences and then are assigned to a section. Focuses specifically on two key areas of personal development (1) intellectual growth is stimulated through systematic critical questioning and (2) a sense of community involvement and responsibility is developed through classroom group work collaborative learning and a class community engagement project. The course also contains success skill exercises and college orientation information including an introduction to the portfolio program. General education 2014 master core skills

Unit(s): 3
or
An introduction to the academic community of Bridgewater College to the liberal arts and to the skills of critical thinking and reflective writing specifically designed for transfer students. Transfer students will explore the unique challenges of integrating into a liberal arts educational environment and will begin the process of documenting their experiences and growth in the four dimensions of personal development intellectual growth and discovery citizenship and community responsibility ethical and spiritual growth and emotional maturation and physical health. general education 2014 master core skills

Unit(s): 3
Alternate years offered 2017-2018 FILA fine arts & music (effective 2016-17)

Unit(s): 3

Environmental theatre began in the 1960s in response to the social and political climate of the time. Performers and performance groups pushed the boundaries of what was traditionally thought of as theatre and as a result restructured and reinvigorated the fundamental understanding of what performance was and its function within society. Environmental theatre continues to be a powerful vehicle for social commentary. The objective of this course is three-fold to introduce the student to the cultural social and political richness of environmental theatre including site-specific performance to provide a historical understanding of the period by highlighting how the original practitioners and their works were directly influenced by cultural events of the time and to involve the student in the process of creating and performing their own individual and group site-specific environmental performance piece. Corequisite PDP 150 or PDP 350 General Education Fine arts and music

Unit(s): 3

Visual Design Courses

Choose one of the following (3 credits):

A studio project-based introduction to the elements and principles of 2-D and 3-D design in visual art and communication contexts. Emphasis is on visual problem solving mastery of visual design principles technical proficiency and critical analysis of how visual images communicate. This course provides a foundation for students planning to take advanced courses in any art media and other fields in which visual imagery plays an important role. As a stand-alone course Art 120 provides critical and practical skills related to visual communication.

Unit(s): 3

The internship program provides an opportunity for a student to gain field experience in an area related to the students concentration or career goals. Supervision of an intern is provided by an appropriate faculty member and by a staff member of the agency or business in which the student is an intern. A student who wishes to engage in an internship must consult with the appropriate faculty member at least eight weeks in advance of the start of the term in which the internship is to be completed. A description of the internship signed by the student and the faculty sponsor must be filed with the Director of Internships by the first day of the semester prior to the start of the internship. Approval of each application for an internship is made by the Director of Internships based upon policies and guidelines as approved by the Council on Education and the faculty. To be considered for an internship a student must have junior or senior status and at least a 2.00 grade point average. Internships are graded on an S or U basis. A student may enroll in an internship program for three credits per semester and internship credit may be earned in subsequent semesters subject to the limitations that no more than two internships may be pursued in any one agency or business and a maximum of nine credits in internships may be applied toward graduation.

Unit(s): 3
(with visual design focus, must be approved by department)
Upon approval of the Department and the Vice President and Dean of Academic Affairs a student with a cumulative grade point average of 2.20 or better may engage in an independent study or research project. One desiring to pursue independent study or research must submit a written description of the proposed work to the chair of the appropriate department and to the Vice President and Dean for Academic Affairs by the first day of the semester in which the study is to be conducted. At the end of the semester the supervising professor files with the Registrar a grade for the student and a description of the work accomplished. Credit may be received for not more than three independent studies or research projects.

Unit(s): 3
(with visual design focus, must be approved by department)
This course is an introduction to the many elements involved in Western theatre production with emphases on two of the primary areas of design construction and implementation scenery and costumes and an integration with stage management. The class will explore concepts techniques equipment and materials necessary for a successful theatrical production emphasizing problem solving through research experimentation and collaboration. Students will be challenged to engage and understand the interrelationships between the various elements involved in mounting a stage production and how these elements relate to and affect the other aspects of dramatic art. Previous experience with theatre is not necessary. Corequisites PDP 150 or PDP 350 General education fine arts & music

Unit(s): 3

Experiential Courses

Choose two of the following (6 credits):

This course is a skills-and-theory class which applies critical thinking to discuss and solve practical problems in news media production. This course prepares students for the convergence of media providing practical experience in multiplatform media writing and production including print radio TV and web journalism. Work includes approximately three hours outside the class and one hour inside each week. Course may be repeated for a total of 3 credits.

Unit(s): 1
(Newspaper or Radio, 3-semesters total)
This course examines the history of the American television and film studio system its influence on society and the processes of modern television and film production. The course will include three days on the Bridgewater campus and a 14- day trip to Los Angeles. While in Los Angeles the class will tour several studios (including Paramount Pictures Warner Brothers NBC television and Universal Studios) participate as audience members on a variety of television shows talk with members of the television and film industry and visit several media-related museums. Additional costs associated with travel. 2017 Interterm Estimated Extra Cost 2900 Prerequisite PDP 150 or PDP 350 permission of the instructor Experiential learning

Unit(s): 3

-or-
This course examines the historical similarities and differences between American media and European media. The course will involve approximately a week of classes on the Bridgewater campus prior to traveling to several locations throughout Europe. Three major themes will be explored 1) the use of persuasion and propaganda techniques employed during World War II and the Cold War 2) the development of the European television and film industry (prior to WWII and after it) and 3) issues of media conglomeration globalization and the influence of the American film and television industry on Europe. Cities that may be toured include London Munich Prague Berlin and Paris. (The exact cities to be visited will change each year based on availability of speakers film festivals and museum special exhibits.) Additional costs associated with travel. 2016 Interterm Estimated Extra Cost 2900 Prerequisite PDP 150 or PDP 350 General Education world cultures Experiential learning

Unit(s): 3
European Media and Culture
-or-
This production laboratory requires intense involvement with the process of translating a play text from script to performance. It requires students to work independently under faculty supervision interpreting and realizing theatrical design specific to their area of interest set design light design costume design property design. Students will be responsible for submitting such work as light plots ground plans rendering (lighting set costume) drawings andor sketches models and production workbooks. Furthermore students will be required to realize their ideas on stage whether through light set costume or prop construction. Students will be required to attend weekly production meetings in addition to selected rehearsals. Professionalism and dedication to theatrical production will be stressed. Each student will be required to submit a significant final paper that analyzes the entire production as well as their own participation. Significant in-class and out-of-class work is essential. Prerequisite Permission of the instructor

Unit(s): 3

Introduces students to the burgeoning nonprofit sector of American society. Students learn what makes an organization a nonprofit explore the purposes of a nonprofit sector in society consider the often overlooked field of nonprofit media and explore the challenges and opportunities of working in with and for nonprofit organizations. 2016 Interterm Estimated Extra Cost 200 Prerequisites PDP 150 or PDP 350 and COMM 100 Experiential learning

Unit(s): 3

The internship program provides an opportunity for a student to gain field experience in an area related to the students concentration or career goals. Supervision of an intern is provided by an appropriate faculty member and by a staff member of the agency or business in which the student is an intern. A student who wishes to engage in an internship must consult with the appropriate faculty member at least eight weeks in advance of the start of the term in which the internship is to be completed. A description of the internship signed by the student and the faculty sponsor must be filed with the Director of Internships by the first day of the semester prior to the start of the internship. Approval of each application for an internship is made by the Director of Internships based upon policies and guidelines as approved by the Council on Education and the faculty. To be considered for an internship a student must have junior or senior status and at least a 2.00 grade point average. Internships are graded on an S or U basis. A student may enroll in an internship program for three credits per semester and internship credit may be earned in subsequent semesters subject to the limitations that no more than two internships may be pursued in any one agency or business and a maximum of nine credits in internships may be applied toward graduation.

Unit(s): 3

Upon approval of the Department and the Vice President and Dean of Academic Affairs a student with a cumulative grade point average of 2.20 or better may engage in an independent study or research project. One desiring to pursue independent study or research must submit a written description of the proposed work to the chair of the appropriate department and to the Vice President and Dean for Academic Affairs by the first day of the semester in which the study is to be conducted. At the end of the semester the supervising professor files with the Registrar a grade for the student and a description of the work accomplished. Credit may be received for not more than three independent studies or research projects.

Unit(s): 3
(with department approval)

Additional Courses

An additional 12 credit hours are required from the following list of courses (only 6 credit hours may be taken from courses without the COMM prefix): COMM All courses designated COMM (except COMM 100)

A studio project-based introduction to the elements and principles of 2-D and 3-D design in visual art and communication contexts. Emphasis is on visual problem solving mastery of visual design principles technical proficiency and critical analysis of how visual images communicate. This course provides a foundation for students planning to take advanced courses in any art media and other fields in which visual imagery plays an important role. As a stand-alone course Art 120 provides critical and practical skills related to visual communication.

Unit(s): 3

Design and construct websites using current HTML and CSS standards and digital tools including Brackets Dreamweaver and Photoshop. Emphasis on design process content development and professional workflows.

Unit(s): 3

A studio based exploration into visual communication with typography and images using Adobe Creative Cloud applications. Emphasis is placed on the design process and creative thinking. Corequisite ENG 110 General Education fine arts and music

Unit(s): 3

Learn to skillfully and confidently use digital cameras and software including Adobe Lightroom and Photoshop to create compelling photographs. Emphasis is placed on composition visual communication and creative process in a contemporary photography context. Note Students must provide a digital camera capable of manual exposure and Raw image capture. Corequisite PDP 150 or PDP 350 General Education fine arts and music

Unit(s): 3

Produce short videos using digital cameras and editing software. Emphasis is placed on developing skills in camera operation lighting audio and editing and development of effective narrative structure and non-fiction storytelling. Note Students must provide a DSLR or compact camera capable of HD video capture and external hard drive appropriate for video editing. Corequisite COMM 100 General Education fine arts and music

Unit(s): 3

Advanced writing course in composing and revising essays reviews and other texts for potential publication or other professional purposes. Explores rhetorical theory and analysis of rhetorical elements (audience purpose organization style and so forth) of published texts teaching application of this knowledge to students own writing. Conducted as a writing workshop. Prerequisites ENG 110

Unit(s): 3

An intensive workshop providing an opportunity to gain deeper insight into literary techniques and practices through the production of original short and longer works of fiction poetry and drama as well as creative expository forms. Students will develop a single but substantial literary project unified by a common theme or themes. Group workshops and individual conferences will provide extensive feedback and critical response as the student progresses through the project. Prerequisites ENG 110

Unit(s): 3

Advanced writing course in composing reports proposals instructions brochures digital information and other workplace documents. Principles of document design strategies for incorporating graphic elements in their texts and methods of editing are also emphasized. Prerequisites PDP 150 or PDP 350 and ENG 110 Writing Intensive

Unit(s): 3

Studies the nature of writing as it shaped by digital technologies including desktop publishing document design and electronic portfolios. Implications of these media for writing in both theory and practice are also emphasized. Prerequisites PDP 150 or PDP 350 and ENG 110 Writing Intensive Course

Unit(s): 3

Activities and Clubs

Study Abroad

Study abroad through May Term courses focused on communications:

  • European Media and Culture—Explore European media in places such as London, Munich, Prague, Berlin and Paris.
  • The Television and Film Studio System—Travel to Los Angeles to tour studios (Paramount Pictures, Warner Brothers, NBC), participate in television show audiences and meet with members of the television and film industry.
  • Theatre in London—Travel to London to study and view theatre from the West End to the Fringe, participate in theatre workshops with theatre professionals and meet with artistic directors and actors from London’s most prestigious theaters.

BC Voice

BC Voice is the student-run media organization on campus. Its members produce web-based radio broadcasts called Spark it Up, the College’s print newspaper Veritas and multimedia web content. Members learn valuable media production skills while providing the Bridgewater College community with news and information about college-specific, local and national events.

Want to participate? Contact:

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Faculty advisor

Comm Club

Comm club provides information on communications-related activities, forums, internships, career opportunities and other media experiences. As an integral part of Comm club, you will take trips to locations of various organizations in the field of communication. Membership is open to all who are interested and is strongly recommended if you are majoring or minoring in communication, technology and culture.

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Ripples

Founded in 1922, Ripples is the Bridgewater College yearbook, produced annually. All students are welcome to join the staff. No experience is necessary.

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Lambda Pi Eta

Lambda Pi Eta is the communications honors society. With active chapters at four-year colleges and universities worldwide, Lambda Pi Eta:

  • Recognizes, fosters and rewards outstanding scholastic achievement in communication, technology and culture
  • Stimulates interest in the field of communication
  • Promotes and encourages professional development among communication majors
  • Provides an opportunity to discuss and exchange ideas in the field of communication
  • Establishes and maintains closer relationships between faculty and students
  • Shares options for graduate education in communication, technology and culture

Students who meet the criteria for admission will be invited to join during their junior or senior year.

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Graduate Schools and Careers

What can you do with your degree in Communication, Technology and Culture?

Like our recent graduates, you might enter graduate schools such as:

  • George Mason University (Speech Education)
  • The George Washington University (Legislative Affairs)
  • Johns Hopkins University (Strategic Human Resources and Organizational Development)
  • Norfolk State University (Media Management)
  • University of Delaware (Communication Studies)
  • University of Iowa (Interpersonal Communication)
  • University of Massachusetts, Amherst (Communications)
  • Virginia Tech (Communication)

Or pursue a career in:

  • Advertising
  • Broadcasting (television and radio)
  • Development/Fundraising
  • Education
  • Event Planning
  • Film
  • Government
  • Healthcare
  • Human Resources
  • Marketing
  • Media Production
  • Ministry
  • Organizational Management
  • Peace Corps
  • Public Relations
  • Research
  • Sales

Learn more about the options for employment and advancement in the field of communication from the National Communication Association.

Visit the Department Homepage

Questions? Contact us!

Dr. Melanie Laliker, Department Chair
540-828-5473
mlaliker@bridgewater.edu