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Complete a Master’s in Digital Media Strategy at Bridgewater College

Master of Arts in Digital Media Strategy

Key Program Benefits

  • Position yourself for a career in the expanding digital communications field, with emerging job titles such as Digital Media Specialist, Social Media Strategist or Digital Media Coordinator.
  • Study the key characteristics of interactive digital media as they fit into larger social, economic and political structures.
  • Learn to design messages based on best-practices and data analysis, allowing you to target specific audiences with multimedia materials.
  • Develop audio/visual production and project management skills.
  • Benefit from the BC liberal arts tradition, with skills in positive discourse, civic responsibility, and ethical communication.

The Master of Arts in Digital Media Strategy is an interdisciplinary program for students interested in designing, managing and measuring the effects of multimodal messages in a web environment. Your education will include both applied skills (such as writing, visual design, sound editing, videography and web programming) and theoretical knowledge that will help you design effective communication campaigns.

You will have plenty of opportunity to apply your knowledge and skills in service-learning assignments and a master’s project for a local organization. Bridgewater College’s emphasis on close faculty-student relationships and experiential learning carry over into our approach to graduate education!

The program offers flexibility in course scheduling. If you are a current Bridgewater student, you can complete your B.S./B.A. + M.A. in only five years. Students who already have an undergraduate degree can complete the coursework at their own pace, with evening courses that allow all students to be employed while taking classes.
While the Master of Arts in Digital Media Strategy has been approved by the BC Board of Trustees, the program is currently pending approval by our accrediting agency SACSCOC with projected start date of January 2019.

To learn more about the program, please check out the links below. For complete information about the Master of Arts in Digital Media Strategy (MDMS) please see our Graduate Student Catalog.

Take it to the next level with Bridgewater College. Apply today by filling out our online application.

MDMS Specific Admission Requirements

  • A complete online graduate application.
  • Application Fee of $50.
  • Minimum undergraduate GPA of 2.7 on a 4.0 scale.
  • Submission of official sealed transcript of all undergraduate and graduate course work completed.
  • Completion of prerequisite coursework with a minimum grade of C or better:
    • An undergraduate course in media writing (BC’s COMM 255W fulfills this requirement.)
    • An undergraduate course in visual design (BC’s ART 120 fulfills this requirement.)
  • PERSONAL ESSAY:
    • Option 1: Write an essay no longer than 700 words in which you:
      • Demonstrate you have the ability to be successful in this program
      • Demonstrate how this program will help you achieve your career goals
      • Describe specific past experiences with digital media, citing examples of you producing multimodal messages and/or learning theories about digital technology.
      • Please cite academic, news and/or web articles in your discussion as appropriate
    • Option 2: You may submit a multimodal composition instead of a written essay that satisfies the same objectives listed above.
      • Please keep in mind the piece you submit should demonstrate the same level of structured argument and specificity that a written essay would display. (including appropriate oral or written citation of sources)
  • OPTIONAL SUPPLEMENTAL MATERIAL: You may submit a sample of a multimodal composition to demonstrate your production skills or an undergraduate writing sample to demonstrate your academic writing skills in addition to your personal essay.
  • LETTERS OF RECOMMENDATION: Three letters of recommendation should be submitted with your application. At least one letter should be from an internship supervisor, field experience supervisor or employer. At least one letter should be from an undergraduate professor. Letters may not be written by faculty serving on the Admissions Committee during the application cycle when a student applies. Please view your application as a persuasive argument about why you will succeed in the program. Choose letter writers who can speak specifically to skills and knowledge you have that fit our program objectives. Each letter writer should fill out a Recommendation Form and submit it with their letter.
  • Current Bridgewater undergraduate students may apply for the MDMS program once they have completed 75 credits and all prerequisites with a grade of C or better. Admitted Bridgewater undergraduates may begin taking cross-listed undergraduate/graduate electives once they are officially admitted to the program.
  • Admitted applicants who are not current Bridgewater undergraduates must have completed an undergraduate degree before taking MDMS electives.
  • All admitted applicants must complete an undergraduate degree before enrolling in core MDMS courses.

For more information about Bridgewater College’s graduate admission requirements, visit the Graduate Student Admission page.

MDMS Application Deadlines

September 1, 2018: Application review will begin and accepted applicants will be notified on a rolling basis.

October 1, 2018: Application deadline for January 2019 program start.

  • Only elective courses will be offered in Spring 2019.

February 1, 2019: Application deadline for June 2019 and September 2019 program start.

  • Core courses will be offered Summer 2019 for applicants who will have completed an undergraduate degree.
  • Electives offered Fall 2019 for Bridgewater College undergraduates who wish to complete the program in 5 years.
  • Electives offered in Fall 2019 for applicants who already have an undergraduate degree and wish to take elective courses before starting core courses in Summer 2020.

March 1, 2018: Accepted applicants for June 2019 and September 2019 start dates will be notified.

MDMS Curriculum

The MDMS degree requires completion of 39 credit hours:

DMS 500 Studies in Digital Media (3 Credits)
DMS 505 Digital Writing Genres & Process (3 Credits)
DMS 515 Digital Media Production Strategies (3 Credits)
DMS 520 Multimedia Storytelling (3 Credits)
DMS 528 Interactive Web Development (3 Credits)
DMS 541 Consulting Strategies (3 Credits)
DMS 546 Digital Media Campaign Targeting and Analytics (3 Credits)
DMS 551 Digital Persuasion (3 Credits)
DMS 591 Master’s Project Proposal (1 credit)
DMS 592 Master’s Project Implementation (3 Credits)
DMS 593 Master’s Project evaluation (2 Credits)
DMS 500+ Graduate Elective Courses (9 credits)

Elective Courses Students take three elective courses once they have been admitted to the program, either before, after or during the core curriculum.

Students choose three of the following (9 credits):
DMS 509 Audio Editing (3 Credits)
DMS 510 Communication Law and Ethics in the Digital Age (3 Credits)
DMS 514 Writing for the Sciences (3 Credits)
DMS 518 Writing for Visual Media (3 Credits)
DMS 524 Special Topics in Writing (Augmented Reality Writing) (3 Credits)
DMS 530 Special Topics in Digital Media (3 Credits)
DMS 534 Intercultural Communication (3 Credits)
DMS 548 Videography II (3 Credits)
DMS 550 Mobile Application Development (3 Credits)
DMS 555 Long-Form Multimedia Journalism (3 Credits)
DMS 571 Music in Film (3 Credits)
DMS 590 Independent Study (3 Credits)

Cross-listed elective courses may also count towards an undergraduate degree from Bridgewater College, provided that the total credits earned for the undergraduate degree is at least 120 credits and the combined total credits for the undergraduate degree and master’s degree is at least 150 credits. Cross-listed courses taken at the undergraduate level may not be applied to the master’s program. Once the undergraduate level of the cross-listed course has been successfully completed, the student may not enroll in the graduate level of the course.

Admitted applicants who are not current Bridgewater undergraduates must have completed an undergraduate degree before taking MDMS electives.

All admitted applicants must complete an undergraduate degree before enrolling in core MDMS courses.

For detailed information about all courses (including prerequisites), please see the Graduate Student Catalog.

Additionally, institutional requirements for degree completion must be completed as follows. (Please see Graduate Student Catalog for more details.)

  • Earn a minimum GPA of 3.0 in courses required for the graduate program.
  • Complete a minimum of 90% of all credit hours from graduate courses in residence at Bridgewater College. Students may not transfer credits into the program in the final semester or term of the program.
  • Filing of an application for graduation and the final plan of study with registrars’ office by the end of the first week of classes in the term/semester prior to which the degree will be granted.
  • Payment of all accounts owed the College. Transcripts of students owing money to the College will be held until the account is cleared.
  • All the above requirements must be met by the deadlines stated in the academic calendar. Some graduate programs may have additional requirements not listed above but explained in materials supplied by the program.
  • It is the responsibility of the student to enroll in the appropriate courses to meet the degree requirements.

MDMS Flexible Course Scheduling

The MDMS program can be completed full-time, part-time or as a 4:1 B.A./B.S. + M.A. in five years. The program offers flexible entry points that begin in summer, fall and spring. The only restrictions are that (1) DMS 500, 505 and 515 must be taken before all other core courses and (2) DMS 592 may not be taken until DMS 541 and a total of 18 master’s credits are completed.

A few common degree completion paths are outlined in the chart below. However, interested students should contact the program director, Dr. Michele Strano (This email address is being protected from spambots. You need JavaScript enabled to view it.), to discuss an individualized degree completion plan.

Semester

Full-time student with completed B.A./B.S.

5-year student
(starts senior year undergrad)

Part-time student with completed B.A./B.S.

Spring 1

---

3 Electives

1 Elective

Summer 1

DMS 500
DMS 505
DMS 515

DMS 500
DMS 505
DMS 515

DMS 500
DMS 505
DMS 515

Fall 1

DMS 520
DMS 528
DMS 541

DMS 520
DMS 528
DMS 541
DMS 591

DMS 520
DMS 541

Spring 2

DMS 546
DMS 551
1 Elective

DMS 546
DMS 551
DMS 592

DMS 546
DMS 551

May 2

DMS 591

DMS 593

1 Elective

Summer 2

DMS 592

--- ---

Fall 2

DMS 593
2 Electives

---

DMS 528
DMS 591

Spring 2

--- ---

DMS 592
1 Elective

May 3

--- ---

DMS 593

DMS 500 Studies in Digital Media (3 Credits)
DMS 505 Digital Writing Genres & Process (3 Credits)
DMS 515 Digital Media Production Strategies (3 Credits)
DMS 520 Multimedia Storytelling (3 Credits)
DMS 528 Interactive Web Development (3 Credits)
DMS 541 Consulting Strategies (3 Credits)
DMS 546 Digital Media Campaign Targeting and Analytics (3 Credits)
DMS 551 Digital Persuasion (3 Credits)
DMS 591 Master’s Project Proposal (1 credit)
DMS 592 Master’s Project Implementation (3 Credits)
DMS 593 Master’s Project evaluation (2 Credits)
DMS 500+ Graduate Elective Courses (9 credits)

MDMS Graduate Expenses

For a list of tuition, fees and indirect costs please click on the button below.

Graduate Expenses and Fees

The indirect cost calculation on the graduate fees page includes the following equipment that students should bring with them to the program:

Laptop and Software

Suggested minimum system requirements:

  • Windows:
    • Intel i5 or i7 processor 6th generation or newer.  Model number i5-6XXX or i7-6XXX or higher.
    • Windows 7, 8.1 or 10 (64bit)
    • 8GB Ram (16GB recommended)
    • 512GB internal hard drive
    • 1TB USB 3.0 external hard drive for backup of digital media
    • Display capable of displaying a minimum resolution of 1280x800 (1920x1080 or larger recommended)
  • Mac:
    • Intel i5 or i7 processor 6th generation or newer.  Model number i5-6XXX or i7-6XXX or higher.
    • macOS X  v10.11, v10.12 or v10.13
    • 8GB Ram (16GB recommended)
    • 512GB internal hard drive
    • 1TB USB 3.0 or Thunderbolt external hard drive for backup of digital media
    • Display capable of displaying a minimum resolution of 1280x800 (1920x1080 or larger recommended)
  • Software requirements: Will be communicated to students in early core courses.

Headphones 

  • 1 pair of professional studio headphones, model AKG K240 or comparable. (Headphones must have 1/8” plug with a 1/4” adapter to use with both professional and consumer audio equipment. Earbuds or bluetooth consumer headphones are not permissible.)

Camera 

  • 1080p HD video recording. 4K video is okay but not required
  • Raw image capture (still images)
  • Manual focus
  • Manual exposure controls
  • Microphone port 
  • Headphone port
  • 3 batteries 
  • At least 2 32gb or 64gb memory cards.

A few DSLR camera options (students only need one DSLR or mirrorless camera):

  • Canon EOS Rebel T7 (w/ 18-55mm F3.5-5.6 IS II lens) or T7i (w/18-55 F4-5.6 IS STM lens)
  • Entry-level Nikon DSLRs equivalent to the Canon T series
  • Older Canon T-series and entry-level Nikon DSLRs are fine, too

A few mirrorless camera options:

  • Panasonic Lumix DMC-GX85
  • Fujifilm X-T20 (The predecessor X-T10 is not recommended for video)
  • Sony a6300 (The older a6000 is okay too.)

Best resource for researching cameras: https://www.dpreview.com/. Look especially for cameras under the “Camera Hub” link. They also have some “Buying Guides” which are helpful but not comprehensive.

Questions? Contact Us!

Dr. Michele Strano
Associate Professor, Communication Studies; Director, Digital Media Strategy Program
540-828-5739
This email address is being protected from spambots. You need JavaScript enabled to view it.