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Mission and Goals

“Bridgewater College educates the whole person”

Bridgewater College’s mission is to educate “the whole person.” What does that mean? It means we care about every aspect of you as a person – mind, body and spirit. At BC, we don’t just focus on academics. Everything we do is intended to further your wellbeing and growth as a person.

Learning becomes a life-long pursuit that goes beyond classrooms and books. Serving in your community and making ethical decisions means your growth doesn’t just benefit you. It also benefits everyone else and makes our communities better places to live. Being healthy and living with purpose prepares you to keep pursuing your dreams, no matter what happens. Our mission is all about you.

Mission Statement

Bridgewater College educates the whole person by providing a challenging and supportive learning community that fosters the growth of its students and empowers and motivates them to live educated, intelligent, healthy, purposeful and ethical lives in a global society. The College embraces the core values of integrity, equality, service and community, which have been inspired by its history with the Church of the Brethren. The College is a welcoming, diverse and vibrant community, committed to understanding and respecting individual differences and actively engaging all of its members.

Strategic Plan 2025

Connected Learning – Enriching the BC Experience

Creating a transformative student experience integrating curricular and co-curricular experiences

  • Revise the Foundations in the Liberal Arts (FILA) core curriculum as a distinctive component of the Bridgewater Experience
  • Enhance the scope and impact of Eagles Engage: Rising to New Heights—A Curriculum for Bridgewater Student Life for all students
  • Establish a collaborative advising system that includes faculty advisors, peer mentors, and alumni and community members

Ensuring high-impact practices for all students

  • Expand study abroad, research, internships, and other experiential learning opportunities
  • Enhance interactive learning environments in curricular and co- curricular spaces to improve educational engagement and outcomes

Enhancing the continuity of curriculum, career preparation, and alumni engagement

  • Develop an integrative Center for Career Exploration, Development, and Collaboration
  • Amplify the relevance of Bridgewater College in the lives of our alumni through engagement with students, faculty, and institutional programs

Distinctive Identity – Communicating the BC Experience

Establishing Bridgewater College’s position in the marketplace as a leading private, liberal arts college in Virginia

  • Engage in a comprehensive market research and branding initiative consistent with institutional mission
  • Ensure broad campus engagement with brand development

Utilizing market research effectively to strengthen the Bridgewater College value proposition as a first-choice school for prospective students

  • Implement new graduate and undergraduate programs that are consistent with BC’s mission and where market demand and opportunity align
  • Engage in institution-wide academic and administrative program review and prioritization

Creating a culture that embraces institutional strengths and successes to support competitive positioning in the higher education marketplace

  • Strengthen internal communication and shared ownership of institutional priorities
  • Foster institutional pride by celebrating the successes of students, faculty, staff, and alumni
  • Ensure that all programs—academic, co-curricular, athletic, and administrative—are positioned to enhance and promote an institutional culture of excellence
  • Develop and maintain systems for identifying and communicating student outcomes and successes

Implementing a data-informed brand and enrollment strategy

  • Strengthen and expand a strategic marketing team that includes all necessary campus partners
  • Create and implement an institutional strategic marketing plan
  • Develop a brand-focused campus visit experience that highlights opportunities and outcomes of the Bridgewater Experience
  • Enhance the recruitment strategy to identify and enroll students who will be successful Bridgewater College graduates

Sustainable Future – Ensuring the BC Experience

Developing innovative and enhanced revenue streams

  • Strengthen institutional capacity for evaluating and implementing programmatic and business opportunities
  • Explore alternative teaching modalities to promote student access consistent with institutional priorities and mission
  • Develop transfer student pipeline model with community colleges

Improving retention and net revenue

  • Continue to review and implement initiatives recommended by the Retention Committee
  • Maintain competitive pricing and accessibility

Attracting increased levels of philanthropic resources

  • Support new and existing initiatives, where relevant, for charitable contributions
  • Expand charitable contributions from traditional and non-traditional sources
  • Prepare to launch a major comprehensive campaign

Strengthening a high-performing culture

  • Achieve and maintain competitive total compensation for faculty and staff relative to peer group
  • Invest in professional development for faculty and staff
  • Strengthen and diversify faculty and staff
  • Broaden and deepen the governing board by identifying and cultivating new trustees
  • Ensure consistently effective and efficient services across the institution